Short disclaimer: The above refers to our "in house" product line--to what WE make. But, for example, our Top the Tater Bread includes real Top the Tater, and Nutella croissants include real Nutella. So to the extent that Top the Tater has chemicals in it, our bread will too--only incidentally, but it's there. So purity for us is a direction rather than a religion. We like baking things the old way. But if we decide to be funny and top our brownies with Cocoa Puffs, and you see that Cocoa Puffs have a preservative in them...well, you'll have to take that up with General Mills.